Speed up the transfer of water research output
Water Research to Market project aims to add a step between research and the existing technology transfer schemes to SME by pro-actively digging, assessing and promoting the research outputs, while targeting not only the companies but also their clients.
The following activities describe the project methodology:
- A permanent watching of the sector (research products, tools for practitioners, etc.).
- A standardised method for an in depth assessment of potential benefits of emerging tools. This constitutes a method for assessing research outputs in terms of "distance to market" and in terms of how to make them operational for practitioners (cost, risk) : ReMAS.
- A road map, for some selected results, for the implementation of the innovative results: Business Case.
- A strategy for the identification of interest practitioners and, in parallel, the promotionof innovative precursors (the above selected research outputs): Precursor Marketing Strategy.